"Thank you and your team's extremely high quality debrief last week and your collaborative spirit. You are a true example of a real strategic partner. Thanks for all your hard work and I look forward to continuing to work with you."
Stuart Woolford
Regional Head of Brand & Marketing Strategy, Asia Pacific | Retail Banking and Wealth Management HSBC
launched a regional consumer study, "Listening to the Asia MIND," in 2016 to celebrate the company’s 30th anniversary. The study, which was done in collaboration with SINUS Institute, is an unprecedented study representative of the consumers in 11 dynamic Asian markets – across generations, mindsets and lifestyles.
Recent Highlights
Making Sense Of The Cultural Divide
The fork as a device for connecting Chinese consumers to Western cuisine
Optimising
Cut-Through
How do we get the media mix right?
Smaller Is Better
How to get drinkers to drink more beer in Taiwan? A bigger bottle size? A bigger glass size?
Identifying Breakthrough Ideas
A systematic evolution of future horizons.
Innovating What's Best For Baby
The trend towards non-packaged baby food in Indonesia. How grassroots brands are doing it better.
Segmentation For The Asian Market
Understanding the wine & spirits landscape and drinker segments.
Our Clients
We also run surveys for different brands and sectors of the economy:
- Sun Life Survey
- SBF Survey
- KBZ Survey