launched a regional consumer study, "Listening to the Asia MIND," in 2016 to celebrate the company’s 30th anniversary. The study, which was done in collaboration with SINUS Institute, is an unprecedented study representative of the consumers in 11 dynamic Asian markets – across generations, mindsets and lifestyles.
The fork as a device for connecting Chinese consumers to Western cuisine
Making Sense Of The Cultural Divide
How to get drinkers to drink more beer in Taiwan? A bigger bottle size? A bigger glass size?
Smaller Is Better
The trend towards non-packaged baby food in Indonesia. How grassroots brands are doing it better.
Innovating What's Best For Baby
How do we get the media mix right?
Segmentation For The Asian Market
Understanding the wine & spirits landscape and drinker segments.
Identifying Breakthrough Ideas
A systematic evolution of future horizons.