Segmentation For The Asian Market

Our client who is one of the largest players in the Wine & Spirits category wanted to expand their business in Asia. In order to develop their marketing initiatives, they needed to have a deeper understanding of Asian consumers in terms of:

1. The different types of alcohol consumers across the Asian markets.

2. Behavior and attitudes towards drinking Wine and Spirits of each segment.

3. How to position different brands to the different types of consumers? 

"I am happy with your achievement and attest to the quality of work you have helped us so far. The compliment does not just come from me but also from my global colleagues in Denmark and UK. The quality of your colleagues' work made it easy for us to appreciate."

Steven Han

Manager, Global Insights, Lego

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