Segmentation For The Asian Market
Our client who is one of the largest players in the Wine & Spirits category wanted to expand their business in Asia. In order to develop their marketing initiatives, they needed to have a deeper understanding of Asian consumers in terms of:
1. The different types of alcohol consumers across the Asian markets.
2. Behavior and attitudes towards drinking Wine and Spirits of each segment.
3. How to position different brands to the different types of consumers?