Optimising Cut-Through

With 100+ cable channels and 50+ digital channel offerings, building brand awareness and consideration in Taiwan’s cluttered media scene is no easy task.


This is especially the case in the banking sector, where over 30 banks compete for share of voice. Equipped with fewer branches and ATMs than its local competitors, our client, an international bank, has to navigate this challenging and hyper-competitive landscape.

"It's definitely a 'WOW' to us regarding the quality of your debrief and the responsiveness to our comments, thank you very much indeed!"

Daniel Wu

Consumer Research Manager, Vivo

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