"Thanks to all the team there. Indeed a massive accomplishment to complete this kind of project in such a short time frame. I honestly don’t think any other agency can pull this off to this level of quality. I am sure there will be follow up work to this as we begin to further understand the chosen segments and test propositions and communications with them."

David Brown

Head, Research & Client Insights SCB Brand & Marketing

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Our client, a leading bank in the UK, wanted to plan a strategic agenda for their retail banking business. Their strategy was intended to bring the bank to the next decade. The key challenge was to determine where they were now and where they wanted to be. 

Acorn’s Forward Positioning ResearchTM  (FPRTM) was used to identify breakthroughs in 3 key areas: Strategy, Tactics and Actions.  

Identifying Breakthrough Ideas

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