How is my brand performing versus the competition?

I just spent a huge budget on our online campaign, what's the ROI on that?

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Benefits: 

  • Links short-term advertising budgets and marketing activities to medium and long-term impact on the Markov Share (probability share of brand preference).

  • Monitors changes and trends in the brand's key performance attributes.

  • Measures effectiveness of media spend and activities in the context of competition.

  • Evaluates AP activities on brand perception.

Brand Equity & Advertising Monitor (BEAM™)

Brand Equity & Advertising Monitor (BEAM™) determines the effectiveness of a brand's past marketing activities and predicts the potential market share - which is the 'real potential' of the brand.

 

It tracks and benchmarks brand equities together with competitors' and market activities.

Brand Positioning &

Monitoring Brand Health

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