Brand Positioning &
Monitoring Brand Health
How is my brand performing versus the competition?
I just spent a huge budget on our online campaign, what's the ROI on that?
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Brand Equity & Advertising Monitor (BEAM™)
Brand Equity & Advertising Monitor (BEAM™) determines the effectiveness of a brand's past marketing activities and predicts the potential market share - which is the 'real potential' of the brand.
It tracks and benchmarks brand equities together with competitors' and market activities.
Benefits:
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Links short-term advertising budgets and marketing activities to medium and long-term impact on the Markov Share (probability share of brand preference).
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Monitors changes and trends in the brand's key performance attributes.
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Measures effectiveness of media spend and activities in the context of competition.
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Evaluates AP activities on brand perception.