Is my ad going to cut through? How can I get qualitative feedback with quantifiable numbers to determine the areas I need to dial-up in my communication so that I can optimise ROI?
AURA™ is a development tool for advertising & communication pre-test and post-launch validation. We evaluate all aspects of Brand Communication - websites, TVCs, packaging, POS displays and shelf-facing to help clients create effective ads that build successful brands.
Measure multiple dimensions affecting processing of advertising by the audience.
Evaluates whether the advertising will enhance brand feeling.
Identify elements in the ad that drive attention and perceptions.
Incorporates the latest eye-tracking technology to visualise engagement & emotional response.
Gives objective measurement of autonomous eye fixations, free from the distortions caused by conscious rationalization - superior to asking people to recall what they saw.