‘Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, that we are likely to step out of our rut and start searching for different ways or truer answers’ -  Morgan Scott Peck

I love numbers and challenges; and stepping out of my comfort zone has given me the exposure to hone my craft as a researcher. I consider myself extremely fortunate to have worked in the highly charged Mumbai, to the laid-back Middle East and now the exciting hub of South East Asia.

 

I have done extensive research across these markets in categories including Automotive, Finance, F&B, FMCG, Telecom, which has helped me understand how cultural norms influence consumer behavior and that has helped me add value to my clients. 

My career has been shaped by my colleagues and seniors; people with dynamic personalities who have the knowledge and skillset to match and I feel privileged to have them as mentors. I strongly believe that to move forward one has to have the will to keep learning and always the ability to adapt to change.