In 2001, I joined Acorn in Singapore after graduating from the University of Manchester with a Master's degree in Economics and Econometrics. In 2002, I was given the opportunity to move to Shanghai and it proved to be an important one. Spending more than 10 years in Shanghai, I was fortunate to witness the rise of China. Showing deep interest in Chinese culture, I sharpened my skills as a market researcher especially in qualitative research.
Being fluent in Mandarin and Cantonese, I can conduct research studies across the Greater China region. Clients that I work with are from social media, financial, automotive, food & beverage, education, alcohol and IT sectors