Developing &
Testing Communication
Is my ad going to cut through? How can I get qualitative feedback with quantifiable numbers to determine the areas I need to dial-up in my communication so that I can optimise ROI?
"
AURA™
AURA™ is a development tool for advertising & communication pre-test and post-launch validation. We evaluate all aspects of Brand Communication - websites, TVCs, packaging, POS displays and shelf-facing to help clients create effective ads that build successful brands.
Benefits:
-
Measure multiple dimensions affecting processing of advertising by the audience.
-
Evaluates whether the advertising will enhance brand feeling.
-
Identify elements in the ad that drive attention and perceptions.
-
Incorporates the latest eye-tracking technology to visualise engagement & emotional response.
-
Gives objective measurement of autonomous eye fixations, free from the distortions caused by conscious rationalization - superior to asking people to recall what they saw.